One big video can be luck. The next ten are the system.
My most-watched video has 11.9 million views. My channels together are past 20 million. The honest lesson from the big one: it was partly luck. The lesson from the rest: luck shows up more often when you do the same things every time.
Most videos are lost before the second word
So I write the first second first. A claim, a number, a question someone already has. If it doesn't earn the second second, the rest doesn't exist.
A point of view beats production value
My best talking-head videos were a phone, decent light and an opinion on Albanian culture. No studio. People share what they agree or argue with, not what looks expensive.
Write to the stranger
A slideshow I made for Bliss reached 199,000 views, 89% from people who didn't follow them. The hook named something people felt but hadn't said. Followers are a small room. The feed is the street.
Attention is rented. Customers are owned.
Views don't pay rent. Every piece should point somewhere: a page, a booking, a signup. That's the part most creators skip, and the part brands pay for.