Linkie
SaaS · Publer ecosystem
2026 to now
ProblemA link-in-bio tool competing with a 70M-user category leader, a technically broken site, and almost no non-brand search presence.
JudgmentDon't fight on features. Concede segments, own "unbranded and private by default", and fix crawl before publishing more.
ActionPositioning vs 13 competitors, battle cards, technical SEO cleanup, AI-search tracking, launch kits, a live-build booth funnel.
ResultSite health 41 to 88 in two weeks. Positioning and battle cards locked in week one. add signup or traffic number
Bike Tirana
Experiences · Tirana
years
ProblemA tour and rental business dependent on marketplaces that take a large cut of every booking.
JudgmentUse marketplaces for discovery, win the margin on direct bookings, and only sell what guides can actually deliver.
ActionTiered tour portfolio and price ladder, 7-language demand map, site migration to Astro on Cloudflare, booking and review systems, hotel partnerships.
Resultbookings direct-booking share rating / reviews
Punto Immobiliare
Real estate · Tuscany
2023 to now
ProblemPremium Italian property with a local-only buyer base.
JudgmentForeign investors find homes on Instagram and Facebook long before they call an agent.
ActionBuilt the international sales and marketing division and social campaigns for buyers in Europe and North America.
ResultInternational sales up 20%, engagement up 30%.