Hire the whole loop, not one piece of it.
Most growth problems aren't one problem. They're a site that doesn't convert, a story nobody repeats, a launch with no follow-up. I connect the pieces and stay until they move together.
- Works with
- SaaS, travel, fitness, local brands
- Languages
- English, Italian, Albanian
- Formats
- Sprints, ongoing, talks
- Based
- Tirana, working anywhere
The commercial loop, end to end.
Who gets real value, why they pay, and how more of them find out. That's the job.
- Who gets value from the product, and why they payResearch
- The audiences and use cases worth chasingFocus
- Positioning you can defend in one sentenceStory
- Channels ranked by what they will actually earnPriority
- Campaigns, offers and customer journeysBuild
- Launches across web, email, social and partnersShip
- The path from first click to paymentConvert
- Success measures, and honest reports on what we learnedLearn
Four ways in.
Pick the door closest to the problem. They all lead to the same room.
SEO & search
Sites that search engines and AI assistants can read, trust and cite. Foundations first, then content worth finding.
Content & social
Hooks, formats and the habit of posting well. For brands, founders, and teams who want to keep doing it without me.
Speaking & workshops
Talks on attention, growth and AI, with real numbers and real mistakes. English, Italian or Albanian.
Founders & advisory
Pricing, distribution, operations and the first hundred customers, from someone who built small businesses that paid from day one.
The person who turns loose work into a system.
Growth runs through everyone. My job is to keep it moving between them.
Targets and offers
Budgets, commercial policy and direction, agreed before the work starts.
What it really does
Behaviour, tracking, integrations and billing, so claims match the product.
Hierarchy and intent
What each page is for, what it says first, and how it reads on a phone.
Proof before promises
Whether what shipped supports what we are about to say.
One story everywhere
Docs, support and social telling the same thing on the same day.
Who owns the follow-up
Audience, attribution, lead capture and what happens the morning after.
- I don't own
- Revenue targets, engineering, billing and analytics builds, final release approval, final visual production.
- I do
- Notice when those inputs are needed, find the right owner, and stop growth work from running on assumptions.
Ways to work together.
One bottleneck
A few focused weeks on a launch, a site or a channel. You keep the fix and the system behind it.
A growth operator
A few days a month. Weekly numbers, monthly decisions, and someone who remembers last quarter.
For founders
Pricing, distribution and first customers, one honest call at a time. See ventures →