- Idea
- what it was
- Why
- why it spread
Attention, on purpose.
One big video can be luck. Three past three million is a method. I help brands find the sentence people stop for, then build the habit of saying it well.
- Top video
- 10.9M views
- Following
- 39.3K people
- Languages
- English, Italian, Albanian
- Formats
- Talking head, slideshow, product video
Find the sentence, then the system.
The first second
Most videos are lost before the second word. We write for that second first.
Repeatable shapes
Talking head, slideshow, product video. A few formats you can make every week.
Borrowed trust
Partnerships with creators whose audience already listens, briefed so it sounds like them.
Keep it going
Training your team so it keeps working when I'm not in the room.
Built by hand.
- Format
- Me, a camera, and an opinion on Albanian culture or politics
- Lesson
- A clear point of view beats production value
- Client
- An AI startup for culturally aware therapy
- Result
- 89% of views from non-followers, 2.7K interactions
The neighbourhood.
Places people already love
Some of the best work happens three streets from home. I help Tirana places find a voice online that feels like walking in the door.
Social media, positioning, and training the team so the voice stays when I leave.
Software, on camera
Product videos for Linkie, made with code-driven animation and AI video tools, plus creator partnerships that put the product in someone else's voice.