Small, real, profitable. A bike business, a training community, a city's active crowd. I advise founders on the unglamorous part: pricing, distribution, operations, and the first hundred customers.
It started with one bike. Then a couple more, then a second city. Profitable from day one and growing every year since.
Tours, e-bikes, food rides, rentals and repairs. Marketplaces for discovery, the website for margin.
Personal and group training with Florence as the backdrop: hills, rooftops, the river in the morning. People came for the workout and stayed for each other.
Co-founded the largest community of active people in Tirana. Proof that people show up for each other before they show up for a brand.
From intern to product manager and sales leader, running trips across Europe like a product: pricing, capacity, and what makes people book again.
Where small businesses actually win or lose.
Group sizes, margins, and the price that fills the calendar without emptying the bank.
Marketplaces for discovery, your own site for margin, and when to use which.
Seasons, staff and bookings, set up so you can sleep in August.
Before ads: the people who'd tell a friend, and how to find them.
One bike was enough to learn what the second one should be.
Not a phase you reach later. Price it in on day one.
Seven languages of demand, sold only where a guide could do it well.
Marathons and businesses both reward the pace you can hold.